How Returns achieved 730% ROAS for Moneta with a precision LinkedIn strategy targeting medical device decision-makers across US, UK, and DACH markets.
Moneta is a Certified Cloud & Connectivity Solutions provider specializing in medical and diagnostic devices and Healthcare AI. They bridge the gap between initial prototypes and global launches by providing secure, compliant infrastructure (ISO 13485, HIPAA, GDPR).
Quality Over Quantity: when we partnered with Moneta, the top of the funnel was active, but the bottom was stagnant. The goal was to drive qualified decision-maker conversations rather than raw lead volume.
We moved away from generic B2B tech talk and leaned into the heavy technical requirements of the medical industry. Specific USPs: real-time encrypted data, Moneta ConnectBox, and specific compliance markers (ISO 27001, HIPAA). Visual Proof: testing proved that real medical devices and document previews outperformed abstract stock photography.
We carved out a specific niche within Healthcare: targeting CTO, CIO, and IT Director personas at medical device companies with 50-5,000 employees. We geo-shifted budget to prioritize the US, UK, and DACH markets where deal values were highest.
We built a three-stage LinkedIn system: awareness with thought-leadership content, consideration with compliance proof, and conversion with direct demo CTAs — each re-engaging users who had interacted at a previous stage.
By making Moneta's highly specific technical capabilities the centerpiece of every ad, we filtered for the exact audience that would value them. The full-funnel structure meant we were always present at the moment of decision.
