Moneta was generating leads. They needed leads that converted. We rebuilt their demand generation around the signals that actually predicted sales qualification.
Moneta is a certified cloud and connectivity solutions provider at the intersection of healthcare infrastructure and enterprise technology. Selling complex solutions to risk-conscious procurement teams in a regulated industry requires earned credibility at every touchpoint — not just good targeting.
Despite strong organic growth, Moneta's paid acquisition program was underperforming against the quality bar their sales team needed. Campaigns were generating volume, but the leads weren't converting through the funnel at the required rate. The question wasn't how to get more leads — it was how to get better ones.
We built a thought leadership content engine for LinkedIn, positioning Moneta's technical team as subject matter experts in healthcare cloud compliance. This generated organic authority that made paid campaigns significantly more effective.
We identified five specific personas who drive healthcare technology procurement decisions, then built separate content tracks and ad sequences for each one.
We rebuilt the post-click experience to align exactly with the promises made in ad creative — removing the expectation gap that was causing high-intent clicks to drop off before requesting a demo.
Healthcare buyers don't respond to pressure. They respond to proof. By making Moneta's compliance credentials and client outcomes the center of every campaign, we gave procurement teams the evidence they needed to move forward. Trust built through content converted at a rate that cold outreach never could.
