How Returns drove 3.2x ROAS for Oracle NetSuite through intent-based B2B audience segmentation and a full-funnel paid media architecture across LinkedIn, YouTube, and Search.
Oracle NetSuite is the world's #1 cloud ERP platform, providing businesses with a unified suite for financials, CRM, e-commerce, and operations — serving over 37,000 customers in 219 countries.
NetSuite needed to increase qualified pipeline from mid-market and enterprise B2B buyers in competitive markets, while reducing cost-per-qualified-lead and improving the efficiency of paid media investment across channels.
We layered job-title targeting, company size filters, and custom intent segments to reach finance and ops decision-makers actively evaluating ERP solutions, not just anyone in a relevant industry.
We moved from generic product-feature messaging to outcome-driven creative: specific ROI claims, customer proof metrics, and use-case-specific headlines tailored to each audience segment.
We structured campaigns by funnel stage — awareness via LinkedIn and YouTube, consideration via retargeting with case studies and ROI calculators, and conversion via high-intent search and demo request campaigns.
By treating paid media as a system rather than a series of campaigns, each touchpoint built on the last — warming prospects from awareness to a decision-ready conversation with the sales team. The shift from broad targeting to precise intent-based segmentation dramatically improved lead quality and reduced wasted spend.
